How to do Search Engine Optimization ?
What is On Page Search Engine Optimization?
Now fundamentally there are two separate aspects of search engine optimization. The first being on page and the second being off page. First let’s tackle on page Search engine optimization. This of course it is but not limited to a few basic points. Meta-tags are the behind-the-scenes keywords that the search engine spiders use to decide initially what your website is about. If you’ve built a website is dedicated to thingamajigs than including both short and long tail keywords in your meta-tags related to thingamajigs would be your first initial step. Once again we want these meta-tags to remain relevant therefore including tags or keywords rather That are related to topics and subjects that are not relevant to your site will only prove to hurt how the search engines view your website.
A word of caution however overuse of keywords is it in your meta-tags will be viewed as keyword stuffing. This practice not only hurt your search rankings this can also lead to having your site removed from the search engine index. 10 to 15 good keywords should be sufficient. In addition to meta- tags submitting a site map is another must for good on page search engine optimization. Providing the search engines with a detailed site map of your website makes it easier for the search engines to locate and index all the various pages of your site. Most importantly though one of the most commonly overlooked aspects of on page Search engine optimization is optimizing your page load times.
What is Off Page Search Engine Optimization?
And finally off page search engine optimization. Before we dive into this need to understand a few key components that the search engines use when ranking a website in their search indexes. Google being the father of search engines is the site that most webmasters work the hardest to find favor with. Google looks at three unique things with each website that it ranks. The first content, is the content on your website providing value to the users of Google? Second, back links, how many other well ranking websites are linking to your website? And finally Keywords, this is where your meta-tags come in and keyword placement throughout various articles on your site. So when it comes to off page search engine optimization your primary focus should be, the other authority sites are linking to you basically building back links.
There are several reputable services online that you can utilize to build quality back links for your site. There are however even more less reputable resources that can hurt your website through their efforts to sell you back links. The best way to build quality links is to establish relationships with various authority blogs and forums on your own and leave relevant comments and threaded discussions in those blogs and forums.
It is certainly is not a comprehensive guide to search engine optimization but it does definitely give you the basic framework of the concept. Search engine optimization absolutely without a doubt works when implemented correctly.